Social media that are used for marketing include web sites and groups that have content which is produced mainly by users as opposed to the website owner. Social media sites include sites such as Youtube, Facebook, Twitter and LinkedIn among others. You can use these social network sites to help promote and bring attention to your website.

Social media marketing uses social media optimization techniques (SMO). Social media optimization, like search engine optimization, is a technique used to optimize the use of these sites for publicity or promotion of your site. Social media includes any site that is popularly frequented by people who also do the posting on the sites.

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